Remember that Union is dependent on International games. Actually believe it or not World Rugby Union is in a massive crisis at the moment because basically with their seasons no one is sending full teams anymore and basically they are only getting menaingfull games every 4 years.
http://www.guardian.co.uk/sport/blog/2008/nov/06/autumn-internationals-rugbyunion
You are right, the Bledisloe ratings were a complete and untter disater, less than 500,000 tunned in while despite England debacle, at its peak 900,000 watched the Kangaroos game.
http://www.theaustralian.news.com.au/story/0,25197,24613508-5015651,00.html
Like I mentioned, Union is very dependent on the international game... but what many league fans dont realise is the way Union is billed to its fans... its not a sport but and event. Its something that the corporates can go to and do business deals etc... most dont go to the game to watch the game but to have something to do on a weekend evening... this is straight from a die hard union fan who hates that aspect of the game. The game is starting to loose its apeal money is scarce and becoming harder for Union to get at due to the competitiveness of the sports market.
Union is getting desperate with games like the HK one, the Wembley one in a few weeks and their daft version of a WCC that was announced recently http://www.planet-rugby.com/Story/0,18259,3551_4461672,00.html there are all just cash cows to try and keep the sport afloat. Union rates hopelessly in the UK as well and In france if it wasnt for the sugar daddys it would be semi-pro at best.
But don't be fooled into thinking League is not about money... but... its always been about the money in the sport, and its developed in order to keep the fans and interest in the sport. The sport makes the money on the passion, the enetertainment of the sport and you go and pay your moeny to watch the sport. League fans at least go to watch a game and appreciate what the game is about because of that, you dont go for an event, you got o support you town, state or country, to ignite your passion for a sport.
Anyway there are heaps of other things that go against union as well in terms of a sports/entertainment package but most people can figure them out.
For all The latest Rugby League scores from around the world:
http://www.rugbyleagueinternationalscores.com
Contact
info@rugbyleagueinternationalscores.com
-------------------------------------